This is because, at the flight crew level and corporate level, the mechanistic model is used, whilst at the lower structural levels, where there is no use for safety and time, the organic model is used. Innovative leadership, excellent management of non-human resources and a clear vision have all been essential elements in Southwest Airlines’ success. Therefore, in looking at the strategic management design of Southwest airlines, this paper shall detail its organization structure, culture, people and control systems. In this column I’ll draw on myI’m president and CEO of IMA (Institute of Management Accountants). We are also on a journey to modernize our operating systems. But for all the accolades the airline has received, they remain focused on their excellent treatment of employees and customers. In this column I’ll draw on my experience to offer CFOs – and their teams – insights and ideas related to challenges of the position, in light of market demands and global economic conditions. (2006). The corporate culture of employee motivation, compensation and assurance of job security is the guiding principle that ha enabled the employees of southwest airlines to have high job performance. Our corporate strategy department also has their own dedicated data analytics team to support better management of information and decision making across our business to continuously help drive operational efficiencies and enhance customer experience.As a CFO, I really believe you have to have a strong mind, but what makes Southwest so strong is we combine a strong mind with a strong heart; this is what we look for in all candidates seeking to join the Southwest family. Teamwork, collaboration, and having a “warrior spirit” reign king at Southwest Airlines. This is the management principle that has been upheld by the company for many years, so that the company and the employees are able to prosper in bad times.

This aspect has been associated to the contribution of stability and security in the work in the company. The company has been able to critically identify their organizational environment and identify their opportunities in the market that give them an advantage over their competition.Strategy formulation should also help guide the company towards the creation and achievement of their mission, vision, goals and objectives. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Prior to joining IMA, I was the CFO for business sales at AT&T. When discussing strategic management, it is vital that strategy formulation is also incorporated (Buller & Schuler, 2006). This is also seen as very vital in the creation of a competitive advantage within their industry. This mission therefore, sets southwest airlines apart from other airlines since they are able to treat their customers like they are all in first class. For almost 30 years, Tammy Romo – now Executive Vice President & Chief Financial Officer of Southwest – has been part of an organization that values their customers and is adamant about providing a superior customer experience. This is due to their strategic portion which is at all levels of Southwest’s business, and which starts with its workforce, this implies that they carefully select and train their employees to show and depict the image of the company. Southwest Airlines Case Study
9-2-2010, Slide 3
Today’s Flight Plan
Takeoff Trivia!
Overview of Southwest
Herb Kelleher – Founder of Southwest
SWA Management Structure
SWA Top Management
SWA Middle Management
SWA Lower Management
SWA Market Update
Presenter: Michael Hammer
The organizational chart of Southwest Airlines displays its 63 main executives including Gary Kelly, Tammy Romo and Thomas Nealon × We use cookies to provide a better service. View flight status, special offers, book rental cars and hotels and more on southwest.com. In a functional structure, all of the decision-making occurs at the top levels of management. The word-of-mouth on Southwest Airlines has been terrific for years.

From their organization chart we can tell that Southwest Airlines Co. is a Functional organizational structure. This has created a room for salary negotiations. While the airline industry today is delivering healthy margins and returns, inflation and oil prices are trending higher, giving rise to the need for increased focus on cost pressures and revenue trends. The airline has managed to keep its head above waters despite the crisis like terrorism, recession …

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